Behind the Craft
A look at joeyfivecents’ new, locally inspired collection.
By Susan Forker
Last month marked an anniversary of sorts. Exactly 10 years ago, we moved our family from our Southern California home to come and settle in Bucks County. It wasn’t all that difficult a transition—my husband and I were born and raised on the east coast, and we frequently brought the kids back east to visit. Actually, I think we naturalized quite quickly to the changes in climate and culture.
In our time here, I started a small business and subsequently developed my own brand. joeyfivecents, a vintage-imagery-based line of handmade jewelry and accessories, came about a few years after the move through a leap of faith and a nod to my former career as a film editor.
It seemed appropriate, when I began to think recently about expanding, that I should take a cue from my surroundings. After a concentrated workshop in the Pacific Northwest last spring and an intensive summer of trial and error, I unveiled the anniehall collection. Extoling seasonal palettes, botanical patterns and textures, influence is gleaned from what I see in the garden, like moss between the stones, and the landscape I’m surrounded by every day—algae-covered ponds, working farms.
anniehall also represents a bit of a departure in methodology. In place of vintage paper and resin, I’m using epoxy clay and colored pigments to evoke an organic vibe that celebrates nature’s imperfect beauty—and the place that helped me and my family to feel so at home so quickly.
Susan Forker is the owner and designer of the Doylestown-based joeyfivecents, a line of one-of-a-kind jewelry and accessories.
Photos courtesy joeyfivecents